Cue Store

Location:

Shop 2062/600, Level 2, Miranda Westfields, Miranda, NSW

Brief:

Sustainability
Organic forms
Sleek and sophisticated
Curvature
Spacious
Monochrome colour palette

Software:

SketchUp, V-Ray, Photoshop

Pre-design Condition:

The original store design is very geometric, following a black and white colour scheme.

Concept Description:

The Australian fashion brand Cue has been growing for over 50 years, since 1968. The brand sells high end clothing for the modern-day working woman. Cue cares a lot about sustainability and does so by investing in sustainable supply chains around the world.

I wanted to incorporate the brands ethos into the new store design and emphasise sustainability with the choice of materials and organic forms.

The new store design is fitted out with organic bamboo timber, polished concrete, and black steel. I wanted to stay away from the harshness of the original store and give the new store a more natural flow by adding curvilinear elements. This design choice creates a more modern and sleek feel.

The design has been inspired by Cue’s high street fast fashion and high end designer wear, and

Figure 1. Front of Cue store

their target market – the modern day working woman with a mid to upper class income.

The front of the store has floor to ceiling glass windows with a glass door, allowing for consumers to get a clear view of the store and merchandise whether they are walking past, window shopping or about to enter. Along the front of the store mannequins stand on a curved podium made from polished concrete. There are three main sections for store merchandise, both the left and right walls have sunken displays with LED lighting - enhancing the modern look of the store.

The centre of the store has a polished concrete podium showcasing clothing and accessories. The left wall also includes a smart shopping device - a large tablet embedded into the wall where consumers can shop online, in store and have their products delivered at home or to the store to try on.

The spacious fitting rooms are positioned towards the back of the store, where women can try on the Cue clothing.

The doors are made from bamboo, and each individual fitting room has a large mirror with LED lighting behind it to create a contemporary mood.

There is plenty of space within the store for advertising of the brand. On the back wall behind the POS counter, hangs four television screens that together make up one. These play Cue advertisements all day long. Both left and right walls have ample space for the latest Cue campaigns to be hung.

Overall, this new store truly encompasses the modern-day working woman; sleek, sophisticated and independent.

Gallery

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Figure 2. Miranda Westfield Map.

Note: Westfield. (2022).

Location

Shop 2062/600, Level 2, Miranda Westfields

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Figure 3. Current store layout.

Narrative Board

The narrative board focuses on different elements of the brand such as the new store design, sustainability, the style of clothing the brand sells and the lifestyle of the brands target market.

Figure 4. Narrative Board.

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Figure 5. Polished Concrete.

Note: Architextures. (n.d)

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Figure 6. Monochrome Colour Palette.

Note: Color Hex. (2022).

Mood board

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Figure 7. Bamboo Plywood.

Note: LETO Bamboo. (2022).

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Figure 8.Cue Clothing.

Note: Brands of Kin. (n.d).

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Figure 9.Kloke Stores.

Note: Kloke. (2015).

Figure 10. Linear Waves in Sage.

Note: Olive et Oriel. (2022).

Figure 11. Polished Concrete.

Note: Architextures. (n.d).

Figure 12. Bamboo Plywood.

Note: LETO Bamboo. (2022).

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Materiality

The store materiality is very simple, predominantly only using three materials; polished concrete, black steel for hardware, and bamboo plywood finishes for the fitting room doors.

Figure 13. Black Steel.

Note: Free Creatives. (n.d).

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Figure 14. LED Strip Light.

Note: Light In The Box. (n.d).

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Figure 16. Harvie Round LED Mirror.

Note: Temple and Webster. (2022).

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Lighting

It is important the store is well lit, so there is a variety of lighting features around the store. Above the mannequins in the front window there are black spotlights, the wall displays and mirrors in the fitting rooms feature LED strip lights to enhance the modern design of the new store.

Figure 15. LED Lights Shelf.

Note: LED ask. (2022).

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Figure 17. Recessed Ceiling Spotlight.

Note: Lighting Collective. (2022).

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Figure 18. Modern Art Pendant Light In Black or Brass.

Note: The lighting Outlet. (2022).

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Figure 19. The Impact of Digital Technology on Retail.

Note: Mojix. (2020).

Technology

The new store will feature a digital screen built into one of the wall displays that will allow for consumers to order products that the store may not have in stock, either to the store or to their home. This gives them the option to online shop whilst also in the store.